Where has this bra been my whole breastfeeding life!!! I’m breastfeeding my third (and final) baby so have spent many hours flipping and uncoiling various styles and brands of feeding bras. These are by far my favourite ever, for several reasons: very soft and comfortable fabric, but firm fitting and the fabric stays firm and supports you beautifully, the elastic does not loosen at all throughout the day (in a good way) which is exactly what you need in a bra all the way through your journey. I have five if these bras and they’re all I wear, now.