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About HM Collective

Designed by mothers, for mothers, founders Lisa Ebbing and Angela Sloan revolutionised the nursing lingerie market in 2004 with its provocative and fashion forward brand Hotmilk.

Their aspiration to continually develop and improve lingerie for pregnant and breastfeeding mothers led them to create two complimentary brands Hotmilk & Projectme under the Hotmilk Collective portfolio offering every mother the choice she deserves.


Hotmilk is all encompassing, provocative & fashion forward in styling and offers premium product with the philosophy to celebrate and empower women via a fresh, creative approach.

Projectme is brave, connected, maternity and nursing wear that breaks the rules, defies the norm and stands out unapologetically with it’s influential style. Projectme is an inspiring community of women that creates a world where mothers can stay true to themselves and be wild and brave.


Doing what we can to heal the planet

Based in New Zealand, Hotmilk Collective are very proactive in understanding the ever-growing pressures placed on the environment and do the utmost to minimise the harmful effects materialism has on the planet and its people. We are conscious of the impact manufacturing has on our world so we only work with factories that abide by fair trade practices, that ensure minimal waste during the manufacturing process & have great social responsibility. We also have moved to compostable courier bags and have reduced plastic by cutting out plastic hangers and polybags on over 100,000 items every year.

Our work with charities

The product is designed with the integrity of women in mind and Hotmilk Collective choose to work with various charities around the world to help mothers & women in need. This includes Women’s Refuge, I Support The Girls, Orange Sky, Knickers for Africa and Breast Cancer. Over the years we have donated 1000’s of knickers and bras to charities who have distributed our products to those in need. You can find out more by visiting our charity page.

We use only the best

Designed by mothers for mothers, our priority is on your comfort, support and wellbeing. We use premium Oeko-tex 100 certified fabrics, materials and accessories to ensure you have only the best nursing bras. They also have soft cup linings, minimal seams, graduated straps and additional hooks at the back for adjustment.

Designed for your comfort

We know your body shape is changing constantly so our bras are all designed to transition with you through these stages. Comfort, support and amazing designs, all without restriction and without compromising your style. Hotmilk is in its second decade of life so you can have confidence that our bra experience and award winning styles are what you need at this incredibly special (sometimes challenging) time in your life.

You’ve got this!

We 100% support breastfeeding. It’s such an amazing gift that we’ve been given and the benefits of breast-milk are undeniable for both you and your baby. However we also believe that women should be able to breastfeed for as long as they want, or not at all, without any judgement. Essentially it’s whatever works for you and your baby. Don’t forget you’ve grown a human, just do what works, don’t add additional pressure to yourself, you’re amazing as you are, with or without breastfeeding.

We’ve got this!

We are proud to able to say that over 90% of our HM Collective team are mothers and we offer flexible hours so most of our team will work only within school hours. We pride ourselves on our supportive environment and being able to help mothers on the path for a happy work-life balance.