We say as soon as you feel your bust is changing.  This varies greatly for everybody, but you'll notice a change in how your bra is fitting and you don't want any digging in.   Buy 2–3 to start — your size may shift slightly in the first few weeks after baby arrives. If you experience significant growth earlier in pregnancy, a soft wire-free maternity bra can bridge the gap like our My Necessity bras.

Yes — our Flexiwire styles are designed for nursing. In the early weeks with your new baby, when your cup size can change day to day, most mums find a soft wire-free bra the comfiest choice — try My Necessity or Serenity. Once your size settles, a well-fitted Flexiwire bra gives you the shape and lift of an underwire, with a flexible wire that moves with you.   Try Temptation.

We have a fit quiz here to help you wtih this.  Or contact us for help with your size.  During pregnancy, we recommend to roughly go up one cup and one back size from your pre-pregnancy bra as a place to start.  Your cup size often changes again in the first weeks after birth.  Then at around 3 months they'll settle again.

A nursing bra makes breastfeeding significantly easier. Regular bras don't accommodate the daily size changes as your breasts fluctuate, and accessing them for feeding is awkward — especially one-handed with a hungry baby. A nursing bra with a drop-down clip lets you feed quickly and comfortably without fully undressing.

We recommend at least 3 nursing bras — one to wear, one to wash, one spare. In the early weeks, a fourth is handy for busy days. Start with 2–3 before your baby arrives, then add more once your size has settled around 6–8 weeks after baby arrives.

Yes, you have enough costs to worry about!  A nursing bra with multiple hook-and-eye settings and adjustable straps can accommodate your changing size throughout pregnancy and carry you through into breastfeeding — so you don't need to buy separate maternity and nursing bras.