









ACTIVATE BLACK SPORTS NURSING BRA - FLEXIWIRE
Take our Fit Quiz to find your size
Have your questions answered
No need to order multiple sizes, we can help! Our Hotmilk Maternity bras and Nursing bras are in US sizing to help too.
FIT TIP
Don’t underestimate how much your body will change. Your cup and band size could increase multiple sizes... Its all part of becoming a mama!
Option 1 - measure at home with these guides
Option 2 - take our fitting quiz here
Option 3 - contact us here and we'll help you work out your size
These charts are only a guide.
Please measure with a bra on. When measuring, you need to measure quite tight for your underbust measurement, and then over the bust, you measure loosely. Otherwise your result will be incorrect. Any questions, we're here to help.
Bra Size Chart
My Necessity Bra Size Guides
Use the following size guides to fit our My Necessity Bra which is available in both regular cup and full cup sizes.
My Necessity Bra: Regular Cup
My Necessity Bra: Full Cup
My Necessity Camisole Size Guide
Use the following size guide to fit our My Necessity Camisole.
Sister Sizing
Sister sizing allows you to find your perfect fit. Sometimes after measuring yourself it is possible that your size may still need to be adjusted.
The following chart shows sister sizing for each bra size. All of the sister cups in the same row are the same size.
Sister sizing is like a seesaw. If you move up in the band, move down in the cup and vice versa. For example if you find that a size 34E fits well in the cup, but is too big around the band, go down to the next sister size in the row and try a 32F.

HM Collectives Fitting Quiz will help you find the right size. Our fitting Video is another great way to make sure you have the correct fit. Still unsure? Please email your measurements and details of how many months pregnant/feeding, we will be happy to help.
Free shipping applies to all orders throughout America over the value of $110!
All discount codes are valid for full price items only. From time to time we have fabulous sales or promotions, the use of further discount codes are exempt. Your discount code will work again once the sale is over.
Please check your spam box first, if you still cannot find this please email us at support@hmcollective.com and we will give you all the information you need.
USA - DHL Tracked 2 - 3 business days no signature required Peak times such as Black Friday/Cyber Monday and Boxing Day sales may experience a slightly delay in delivery times. COVID is currently causing delays in some regions. You can check the order status by logging into your Account.
There are no duties on deliveries within America. Outside of America customs duties and charges may vary. Outside America HM Collective is not responsible for any charges the recipient may incur.
Please use our dedicated Returns and Exchanges page and follow the simple instructions. If it is a fault, please email us at support@hmcollective.com
All bras and sleepwear are returnable* for store credit or exchange within 90 days to ensure you get the right fit. Refunds are within 14 days. *Please see our dedicated Returns and Exchanges page for full details
Return shipping is not refundable, however you will not be charged shipping for the exchange items to be sent to you.
We aim to process your exchange and store credits within 48hrs of receiving it at our collections warehouse. You will be contacted by email to let you know this has happened. Your store credit will be emailed or exchanged items will be sent out on the next available courier. Refunds will be processed once they have been forwarded back to us here in NZ, allow 7-10 days. Peak holiday times may experience a slightly delay in processing times.
We have a generous 3 month policy for finding any faults, after this time frame it's considered fair wear and tear. Please email details and photos within 3 months to support@hmcollective.com
HM Collective gift vouchers and store credits normally expiry one year from date of purchase/issue.
If you have technical issues or find any errors on our website please contact support@hmcollective.com with details of the error and we can fix it.
Please contact us directly at support@hmcollective.com and we will be only too glad to help :-)
Our Activate Sports Nursing Bra is designed for high impact sports and all day support. Fun colours available up to an H cup. This nursing bra is amazing for the fuller bust to maximise support and comfort. It feature wide sports elastic, padded front straps and a flexible underwire. The sports fabric is breathable and the Coolmax cotton blend wicks moisture away from the fabric.
Our model is wearing a size 36D bra.
*FIT TIP - Activate is a wired firm fitting bra with no padding and we find it fits very true to size when compared to other brands.
FEATURES
- full cup coverage
- A-frame nursing support
- flexi-wire cup support