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Store Highlight: Journelle, luxurious lingerie and intimates

Store Highlight: Journelle, luxurious lingerie and intimates

Journelle is one of our incredible stockists in America and has an amazing range of luxurious lingerie from fashion bras and nursing bras to sleepwear and swimwear.

Journelle is an emerging leader in the luxury lingerie business, bringing a fresh approach to the intimate apparel through fashion-forward merchandise selection, sophisticated store design and exceptional customer care.  The name, taken from the French word "journellement," meaning daily, is a nod to the belief that wearing lovely lingerie is an everyday luxury.  Journelle's mission is to help women feel beautiful from the inside out....starting at the underpinnings.

Journelle has 5 stores throughout America including Chicago, Soho, Upper East Side, Los Angeles and Union Square. They also have a signature fit express store located on 25th street, NY.  This is available for girls-on-the-go. They know time is valuable and have condensed their Signature Fit Appointment into a quick and easy 30-minute session with one of their fit specialists. In. Out and On with your life.

On the 1st August 2018 held an instore event with Journelle. The event was targeted towards pregnant and breastfeeding mums. We had the amazing Brianne from Stroller in the City come and talk to everyone and had the incredible staff from Journelle there to make sure everyone was wearing the correct sized bra. All Hotmilk bras were reduced by 20% and every purchased received a fantastic goody bag filled with treats from Boobie Bikkies, MaterniTea, Waterwipes and Linden leaves.

It was such a lovely morning and so nice to see lots of smiling faces and beautiful moms. We'd like to thank Brianne for being apart of the event. She was an absolute delight and so inspirational to listen to. Also thankyou to Lauren and Kat from Journelle. They did an incredible job of fitting all our lovely moms into new bras and congratulations to Allison who won herself a prize pack with products from all our wonderful partners.

Brianne and Ange from Hotmilk Lauren, Ange and Kat Journelle Allison - Prize winner

 

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