Well, haven’t we heard and seen it all now?

We were alerted to this new lingerie phenomenon – for want of a better word! – by the wonderful team at The Lingerie Post. A Cleavage Caddy, so called as it reminds one of a golf caddy which is defined by the stuffing of everything but the kitchen sink into a myriad of pockets!

Do we really need to be adding pockets to our bras?

The Cleavage Caddy is all about popping your phone, car key, credit card, tissues, compact mirror – whatever comes to hand really – in two little attached circular pockets, down your bra. There are several colour ways and even a lace version “adding an extra element of modesty” but perhaps not standing up to the rigours of melted lipstick, which is surely what will happen if you store it down there as suggested! We at HOTmilk find this concept most unusual – as if we didn’t have enough to put in there already!

There are a number of issues to consider with regard to The Cleavage Caddy. At HOTmilk Lingerie, we spend a huge amount of time researching and perfecting the ultimate silhouette, which is achieved largely by your bra being a perfect fit. Aren’t you just asking to have your cleavage stared at to determine just what that bulge poking through your top really is? And popping your hand in and out of your bra in front of people is perhaps a little uncomfortable for all concerned. Not to mention Junior cottoning on to it and shoving their little scone grabber down there too, a bit of an angle on put-and-take.

Perhaps the designers at The Cleavage Caddy were really trying to help out and keep our hands as free as possible or perhaps the concept has sprung from a need for multi-tasking travel garments. What we’d really like to say is, don’t give up your hand bag and make sure your bra only has to do the job it was designed for. We’d love to hear what you think?